Existing Market.
Step 1:
The next thing for my product is providing movers or
people you can pick up deliver on the same day.
Step 2:
3 Interviews
Step 3:
Based on what the customers said,
the idea of the movers are a good idea. They said they liked that idea because
they don’t have to worry about how they would get the décor from one place to
another. They said that this is still troublesome even though it would all be on
campus.
They also said that I should venture
out to not only campuses but within apartment complexes and neighborhoods. With
this, the new market would include an older crowd. This new market would not
include students but rather recent grads.
New Market
Step 1:
A totally different market would be people not living
within a community that is known for everyone either being the same age or
going through the same stage in their lives.
Step 2:
A way to create value may be to connect these people who
don’t live in an area with people who are like them with people who are like
them. Say a recent grad lives in the middle of nowhere in Orlando the app could
connect them with a more age appropriate neighborhood that would have people
who have similar tastes as they do in décor.
Step 3:
Interviews
Step 4:
What I learned about the new product
is that it might actually work. The feedback I got was mostly positive. The
negative comments only came from a male but, that doesn’t surprise me because
it is not usually men that focus on how they are going to decorate their space.
My
expectations were correct. The feedback I got from the younger people was that
the idea was good because it allowed them to connect with people who had their
same interest. While the older people liked the idea of people able to connect
with people who were close to them even if they lived in the middle of nowhere
Hey Courtney! I really enjoyed your post and think that you did a great job with your organization. I think that you already knew what to expect while doing the interviews and that is similar to my assignment too. We both have good ideas of what to expect about things and I think that is important for ventures like this. If you have some time be sure to check out my blog! http://biglilcut.blogspot.com/2016/04/whats-next.html
ReplyDeleteCourtney
ReplyDeletei liked your idea and got many useful information too. as you mentioned above that different community will be new market for you, but i think that if you mention what kind of community will it be small or big. in my opinion, if next community you want to enter will be same with current one, it couldn't be new makret.
here is link to my page http://sardorbek07.blogspot.com/2016/04/whats-next.html