For the reading this week, I found that the marketing
research inhibitors were surprising. What I found that was surprising was, the difficulty
in picking the correct strategic decision. What I
found confusing was the different stages of the product life cycle correlated
to a different pricing strategy. My two questions to the author would be about
the marketing philosophies. Is there a way to incorporate more than one? Can
you switch it throughout the years? Overall I didn’t disagree with anything
that the author wrote except for a few of the consumer characteristics.
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